For patients desiring conception, pregnancy and birth of their child is the ultimate goal, but the starting point begins with sexual function. Thirty million men in the U.S. complain of erectile dysfunction (ED) annually in the U.S., and fortunately there are more appealing treatment options these days than there were in the past. Dr. Parviz Kavoussi lectured on this problem and optimal treatments to over 400 physicians in a standing room only auditorium at the Primed annual conference which took place in the Fort Lauderdale, Florida convention center. Dr. Kavoussi states, “It was great to see such a large turnout of physicians interested in offering sexual health care for their patients”.